Meet the Franchise Support Team Behind Fully Promoted NZ
A key ingredient in the success of the Fully Promoted brand is the experience and support provided by the people behind it.
Grant Archibald | Founder & Managing Director
In 2006, my wife Sarah and I opened our first store in East Tamaki, which we went on to operate for close to three years.
Since then, the business has grown from a single Auckland location into a national franchise network stretching from Auckland to Dunedin, making Fully Promoted New Zealand’s largest full service business branding network. As Managing Director, I oversee the direction, operations and continued development of the Fully Promoted brand.
Throughout my career in franchising, I have worked across franchise development, marketing, financial education, business coaching and mentoring. Today, my role includes leading our support team, strengthening our franchise systems and developing strategies that help our franchisees grow successful local businesses.
One of the most rewarding parts of my role is going on the journey with our franchisees, from the initial excitement of business ownership through to seeing them grow their businesses and flourish both personally and financially.
James Archibald | Franchise Development Manager
My role is to help prospective franchisees explore Fully Promoted opportunities and understand whether the business is the right fit for their skills, goals and financial position.
I guide people through the enquiry process, discovery, due diligence, resale opportunities and new franchise development. This includes helping prospective owners understand the business model, the owner’s role, the support available and the steps involved in joining the network.
My background is in sales, management and business development. I aim to have honest, commercially grounded conversations so prospective franchisees can make informed decisions about business ownership.
Peter Smythe | Operations Advisor
I owned and operated Speedy Signs Auckland CBD, the sister brand of Fully Promoted, for over 15 years before selling the business in 2021. During that time, I also mentored other franchisees and served on a number of franchise committees. That experience has given me a strong understanding of the challenges that come with running a B2B branding business, as well as the opportunities and realities of operating within a franchise network.
While my time as a franchise owner has come to an end, I have remained within the network as an Operations Advisor for Business Franchise Group. Today, I use my experience to support Fully Promoted and Speedy Signs franchisees with the practical aspects of running, developing and growing their businesses.
Aaron Hills | Operations Advisor
With 38 years in the branding industry, I bring extensive experience across sales, project management, systems development and franchise operations.
I have been involved with Fully Promoted since the beginning and played a key role in the development of the franchise network, including systems, processes and training for franchise locations. As an Operations Advisor, I support franchise owners and their teams with practical guidance to improve operations, build capability and grow stronger businesses.
Morgan Jamieson | Marketing Manager
After completing a Bachelor of Business in Marketing and Accounting at Auckland University of Technology, I joined the franchise support team to help strengthen the marketing and visibility of the Fully Promoted and Speedy Signs brands across New Zealand.
As Marketing Manager, my role includes coordinating national TV and radio campaigns, creating email marketing campaigns, managing digital advertising and supporting franchisees with marketing training and local area marketing activity. I’m passionate about helping franchise owners promote their businesses and build stronger brand awareness in their local markets.
Ard Zeneli | Digital Marketing Coordinator
I am a Bachelor of Commerce graduate from the University of Auckland, with a double major in Marketing and Innovation and Entrepreneurship. As Digital Marketing Coordinator, I support group marketing activity for Fully Promoted across website updates, SEO, social media and digital content.
My role includes helping franchisees improve their online visibility through their local websites and social media platforms. I focus on creating practical digital marketing support that helps franchise owners strengthen their local presence and promote their businesses more effectively.
Sarah Archibald | Events Manager
Before Fully Promoted, I worked in Rotorua at the Sheraton and Novotel Hotels across sales, conferencing and public relations. In 1998, Grant and I moved to Auckland with our five-month-old baby to start Business Franchise Group.
Since then, my roles have included running the Fully Promoted pilot store, building supplier relationships, supporting franchise development, helping with training, and working alongside new franchise owners as they joined the network.
Today, my role focuses on organising our annual conference and other franchise events, helping bring franchise owners, suppliers and the support team together across the Fully Promoted and Speedy Signs network.
Mark Lovegrove | Business Coach
I have led small, medium and large businesses across a range of industries for more than 20 years, before launching my own consulting and coaching business in 2016. I have worked with a large number of Fully Promoted and Speedy Signs franchise owners as part of the wider support network, helping with goal setting, strategic planning, accountability and business development. My role is to help owners step back from the day-to-day operations, focus on their priorities and build stronger businesses.
How our team supports franchise owners
Grant Archibald
Leadership and network strategy
James Archibald
Franchise development and growth
Peter Smythe
Operations, training and support
Aaron Hills
Operations, training and support
Morgan Jamieson
National marketing and digital strategy
Ard Zeneli
Digital campaigns and social media content
Sarah Archibald
Events and network engagement
Mark Lovegrove
Business coaching and mentoring
Could Fully Promoted Be the Right Fit for You?
Here’s what you’ll need:
You will need approximately $150,000 of your own funds available. Finance packages may be available for the remainder.
You are comfortable building relationships, winning new business and delivering strong customer service.
You can recruit, manage and motivate a small but efficient team to deliver for your customers.
You are comfortable working within an established franchise model with clear processes and accountability.
You think like a business owner, focused on growth, margins and building a genuine asset.
If this business sounds like a good fit for you, enquire now!
Book a call with Franchise Development Manager, James Archibald. Ph: 022 479 1234
